Red Ribbon Week

Red Ribbon Week is a national alcohol, tobacco, and other drug and violence prevention awareness campaign observed annually in October in the United States. PTA sponsors the week long celebration at Santiago Hills Elementary.

The Red Ribbon Week Pledge

I pledge to make healthy choices, to be a positive role model for my friends, and to support the mission of Red Ribbon Week: ‘No Use of Illegal Drugs. No Illegal Use of Legal Drugs.’

To help celebrate and promote the campaign of Red Ribbon Week, please encourage students to participate in the daily themes we have outlined for the week!


Red Ribbon Week 2016


Pennies For Prevention & Other Silver Coins

Bring in your pennies (silver coins also welcome) each morning. All coins will be weighed daily. Nickels, dimes, and quarters will be converted to their penny pound equivalent (i.e. 1 quarter will equal 25 pennies in weight, etc.). Coins collected from school will be dropped off to Irvine City Hall the last day of RRW. Our school will earn $1 per pound and will go towards future prevention efforts. Look under your couch, pant pockets, cabinet drawers, etc.. for those coins (pennies & silver coins) and bring them in!


Daily prizes will be awarded to the upper and lower grade classes with the most coin donated. Two Grand Prizes (one for the lower grades and one for the upper grades) will be awarded at the end of the week for the most pounds collected by a classroom.

Volunteers Wanted

Every year we also need volunteers to help with this event. Please consider volunteering your time for this important and fun Red Ribbon Week! If you are available to count coins any time between 8:15am and 9:30am during Red Ribbon Week or have any other general questions, please contact our Red Ribbon Week Coordinator at

History of Red Ribbon Week

Red Ribbon Week started in 1986 when members of the National Federation of Parents for Drug-Free Youth wore red ribbons to honor Enrique Camarena, a U.S. Drug Enforcement Administration agent, who was kidnapped and killed in 1985 while trying to keep America safe from drugs. In 1988, the Congress of the United States proclaimed the first national red ribbon week. The goal they set forth was, “No use of illegal drugs; no illegal use of legal drugs.”



October 2014’s celebration of Red Ribbon Week: